Here are a number of principles:
- All human beings dream of fulfilling themselves and they deserve the opportunity to be their best.
- People create their life experience and a coach can help a client to create the life that they want.
- Intellectual understanding is not enough. Change means taking action.
- There is no such thing as failure, if you do not get what you want, you find another way. Failure is just a short-term way of saying that you have not succeeded – yet.
- Everyone already has all the resources we need or can create them. No one is helpless. The client has the answers, the coach has the questions.
- A coach works to increase the amount of choice in the client’s life.
Coaching is an equal, synergistic partnership.
